Creativity meets efficiency
Today customers define your brand, whether you like it or not. The communication challenge is to connect with your target groups on their terms in a world of constantly changing behavior. As your creative assignments broaden towards the globalized world the “playground” becomes more complex. Therefore the ability to adapt and adopt at the speed of change becomes crucial to your success.
AdPeople Worldwide provides lean agency solutions for the globalized world with focus on both creativity and efficiency. This means development of global creativity with local relevance, optimizing your marketing operation, simplifying your organization to enhance global brand governance, reduce time to market and lower costs. All in all a truly winning globalized formula.
Saxo Bank’s new global campaign is live – developed with AdPeople, M2 Films and director Kasper Torsting
The campaign is positioning Saxo Bank and their clients as “Number One. Just like you.” The spirit of being and staying ‘Number One’ is perfectly represented by the two co-CEOs and co-founders of Saxo Bank: Kim Fournais and Lars Seier Christensen – the spokesmen of the campaign.Read More