Creativity meets efficiency
Today customers define your brand, whether you like it or not. The communication challenge is to connect with your target groups on their terms in a world of constantly changing behavior. As your creative assignments broaden towards the globalized world the “playground” becomes more complex. Therefore the ability to adapt and adopt at the speed of change becomes crucial to your success.
AdPeople Worldwide provides lean agency solutions for the globalized world with focus on both creativity and efficiency. This means development of global creativity with local relevance, optimizing your marketing operation, simplifying your organization to enhance global brand governance, reduce time to market and lower costs. All in all a truly winning globalized formula.
Good advertising does exist
Huset Markedsføring, 11 June 2014, by Christian W. Larsen There is no doubt that good advertising does exist and one of the better initiatives is called “Advertising in Earnest”, where many genuinely deserving organizations are challenged to come forward so that our competent agencies can compete for offers. Most people will laugh if you tell…Read More