Open collaboration towards shared goals

To handle or manage a workflow process in an efficient way, a workflow management system is required. This is a system that manages and defines a series of tasks within an organisation and between partners to produce a final outcome.

A workflow management system can automate redundant tasks and ensure uncompleted tasks are followed up. The system reflects the steps required for the completion of each task and produces documentation of every step. This creates transparency – a vital tool for efficient workflow.

With mutual agreement regarding the depths of transparency, the relationship between client and agency is less open to misunderstanding as roles and procedural steps are available for all to see and follow, and responsibilities are clearly defined. AdPeople’s experience with transparency and workflow has pushed our organisation towards constant optimisation of our internal processes as well as our workflow and performance for clients.

Experience and knowledge feedback

Transparency provides quantifiable experience and knowledge to feed back into the system to further the development of the workflow engine module in BrandShare™, our Marketing Operation Management System. This system allows users to cooperate on the design, creation and execution of marcom activities from simple briefings to multielement campaigns.

Working with AdPeople gives the following benefits:

• Transparent marcom management via sophisticated monitoring/auditing tools
• Accurate measurement of the value of all activities
• A sound foundation for measurement/benchmarking through documentation of workflow and responsibilities
• Integrated data warehousing and B.I. through workflow processes
• Insights to scalability become evident through transparency