Optimal resource allocation

Automation and standardisation may sound rigid and industrial in the context of advertising. But the truth is that much of contemporary marketing process is redundant and routine. AdPeople allows you to automate and standardise redundant routines and liberate resources for other more valuable tasks – including creativity.

Automation is simply the use of systems and technologies to reduce the cost of “human” input to the production of marcom elements. The “old” focus and understanding of using automation was to increase productivity and cost-efficiency. In the old model, the initial costs of automation were often prohibitively high and could not always be recovered.

At AdPeople, we apply automation and standardisation to both increase quality and drive efficiencies - and we have a documented track record to prove how effective this can be.

Uniform quality

Standardisation is the process of developing and agreeing standards based on uniform specifications or practices. Standardisation supports the implementation of guidelines and templates to obtain consistent solutions in an otherwise disorganised system.

The goal of standardisation is to help in situations where repetitive or consistent elements have to be activated and delivered at a uniform quality level.

AdPeople recommends using automation and standardisation because we know from personal experience in activation and delivery of marcom, that this cuts cost, reduces errors, saves time and improves quality and consistency.

Thorough understanding of workflow

To automate and standardise successfully requires a thorough understanding of the workflow, the responsibilities within it and the specific output required. To get this understanding one needs to work in a structured and centralised way to identify which parts of the whole process can be automated and/or standardised.

AdPeople’s model and workflow process is supported by BrandShare™ - our Marketing Operation Management System. This gives each client a structured overview of all the elements in the marcom pipeline.

The benefits of using the AdPeople model are:

• Easier communication via mutual understanding, leading to better decisionmaking
• Quicker turnaround times and time-to-market
• Improved efficiency with lower costs and messaging consistency, without compromising creativity or quality