Better brand control across markets
A major task of any marketing organisation is to manage the consistency of the brand experience by creating an efficient infrastructure, both internally and externally. The challenge is to maximise impact and minimise spend.
AdPeople delivers both the mindset and the process tools to solve this challenge by creating a special infrastructure for global or regionally centralised marcom organisations.
We help align marcom activities externally, while integrating and optimising different marcom efforts within the organisation. This creates better resource allocation and improved efficiency, both in terms of cost reduction and higher consistent quality throughout all marcom efforts.
A centralised setup is needed
To achieve these goals, the organisation requires a centralised setup built around a workflow process involving both human resources and supporting technology.
It is important that this setup takes into consideration work done with other external agencies at the various procedural stages from idea creation to the activation and delivery of marcom activities.
But one size doesn’t fit all, and a thorough understanding of organisation-specific needs and structures is required to create the most efficient infrastructure.
Efficient brand governance
An AdPeople solution includes all the elements of efficient brand governance, backboned by BrandShare™, our Marketing Operation Management System. BrandShare™ provides:
- A centralised model/process
- Workflow transparency for monitoring and auditing
- Development of international creativity
- Localisation for all markets
- Standardisation and automation of redundant processes and elements
- Documentation and performance measurement of all activities
All in all, a comprehensive setup for true brand governance.
Lean agency setup
Working with AdPeople means working with central hubs, with all resources in-house - not an expensive, complex network of regional or local offices around the world. AdPeople makes sure your marcom works in all your markets with one single point of contact.
This effective setup and infrastructure shortens the chain of command. This is a powerful management tool in today’s dynamic business environment. Management becomes less complex with improved control and overview, while confidence and simplicity in decision making is improved.
Our tested and proven process gives the following benefits:
- Consistency in brand messaging across markets
- Improved quality in all creative executions
- Reduced time-to-market
- Reduced costs via efficiency
AdPeople’s mindset is unique in that our model is custom-built to drive efficiency. It is not simply a new interface bolted to an existing network structure.
To get the full advantage of the AdPeople model, you need to be willing to change old habits and encourage a centralised mindset throughout the organisation.