The Marketing Operation Management System
BrandShare™ is our Marketing Operation Management System.
It is designed to create better brand consistency and brand integrity in produced materials. By increasing knowledge management, reusing materials and sharing best practices, it creates transparency and accountability for all stakeholders and allows them to operate independently of time and place.
Wide variety of features
We have program managers located in every region. Their job is to work with the business process owners in agencies and clientside. They adapt the tools to work with a specific process, help resolve day-to-day issues and collaborate on process refinement. Our system comes with a wide variety of features:
BrandShare standard solution
| Collaboration | Production | Marketing assets | Reporting |
| Briefing Workflow Notification Proof rounds Archiving Activity planning |
Letters Invitation Facts Sheet Ads Catalogues Web graphics Emails Banner E-DM Landing Pages |
Texts Translations Images Templates Product & Pricing Media information |
User management System set-up # Proof rounds # Archiving |
The system provides the essential tools for a “workflow system”:
- Activity planning
- Workflow briefing
- Proof rounds and approval
- Archiving and history
- Publication of finished work
- Content repository
- Product database
- Copy bank for marketing text
- Storage of translations against any product or marketing copy
System capabilities
The system has the capability of producing InDesign and PDF files for print work as well as HTML emails and Flash banners via a self-service automation feature.
The tools create output directly to Adobe InDesign, giving our studio the ability to pour all the content directly into an InDesign template and subsequently into different language versions. With the use of templates, the system reduces traditional studio time by as much as 60%.
Reporting is automatic, so it is possible to track all material produced. If a piece of work is marked as “final” in our workflow system, it is saved on our digital asset management system and is searchable in seconds.
The system that hosts the website with source assets is the same system that the studio works on, and is directly linked to the workflow management system. This means that when our project managers mark a file as “final” the system saves a copy directly to the finished work area.