Does your agency need to wear a belt?

Lean Six Sigma has been the leading methodology for business process optimisation among Fortune 500 companies for the last twenty-five years.

These efficiency requirements have now reached the marketing industry and clients are increasingly pressuring their agencies to implement leaner approaches.

Creativity and efficiency

At AdPeople we have acknowledged the complex relationship between creativity and efficiency since our formation in 1999. We have specialised in meeting the requirements of modern business where creativity is key but cost and time-to-market are equally important factors.

We now have many years experience of working with clients with high efficiency demands and this lean approach is applied to all our departments and locations.

A lean agency? Almost a contradiction!

Not for us, because we believe in meeting the exact needs of our clients. For local and global clients we understand the requirement to provide an organizational structure that matches the precise needs - no more, and no less.

No lean agency is credible without a lean production engine. We have a state-of-the-art full service hub in Copenhagen and a production hub in Dhaka where we provide 24/7 service.

Enhanced by technology

To support and enhance the agency offering we utilize every possible aspect of supporting technology including our own software agency, SoftwarePeople, where we develop web marketing platforms that enable us and our clients to work in the most optimal way.

Every process in the agency is supported by cutting edge technology. By utilizing the right combination of people, processes and supporting technology we have, together with our clients, achieved fantastic results - delivering best-of-breed creative campaigns while optimising production lead times by more than 60%.

To further strengthen and improve our unique lean position in the market, all our employees are Lean Six Sigma certified.

Lean Six Sigma is a marriage of two otherwise distinct business management strategies, lean manufacturing and Motorola’s Six Sigma system.

Eliminate errors and improve quality

Lean manufacturing methodology concentrates on creating more value from less work, while the Six Sigma system strives to identify and eliminate errors in the development process.

Lean Six Sigma seeks to improve output quality by identifying and removing the causes of errors and minimizing variation in manufacturing and business processes.

It uses a set of quality management methods, including statistical methods, and creates a special infrastructure of people within the organisation, namely the “Black Belts” and the “Green Belts” who are experts in these methods.

So yes - we will be proud to wear belts in the future in order to deliver the most efficient agency services in the industry.