The South by South West (SXSW) Interactive festival in Austin, TX, with more than 25.000 participants, is one of the most important interactive festivals in world. The festival relies on its visitors to drive most of the agenda, and 2012 brought over 1,000 panels spread out across 15 venues. This year’s panels ranged from marketing…
Read MoreAdPeople Worldwide has won the 2011 Reklame for Alvor Award with a campaign for Livslinien, a suicide helpline for men. Reklame for Alvor is one of Denmark’s most prestigious annual advertising awards, involving the country’s best communication agencies and is normally for a charitable cause with the agency, media houses and agency suppliers all providing…
Read MoreAdPeople Copenhagen gets top three placing in image analysis Bureaubiz – the Danish ad and media agency journal – has published their results of this years’ image analysis. Now in its fourth year, the survey is the largest conducted in Denmark. The results are based on the responses of 384 marketing executives across the industry….
Read MoreFlügger shutting down its advertising section to collaborate with AdPeople, one of Denmark’s largest agencies. The Danish paint goods company Flügger is getting ready to be proactive about its brand. But in Flügger’s world, this means some moves that break with its own past practice, as well as with trends seen many other places. Read…
Read MoreAdPeople Copenhagen has created an award winning campaign for Dell in the Nordics. The “Move your business forward” campaign for Dell Computers SMB Division was selected as runner up in “Best use of Creative” category of the B2B Marketing Awards 2011. The campaign was awarded because of its harmonious interplay between the message and media….
Read MoreAdPeople’s production hub, GraphicPeople, has been awarded the prestigious ‘HSBC Export Excellence Award 2010’ in the Small/Medium Enterprise Category. GraphicPeople work as a role model for Small/Medium Enterprises in Bangladesh by its state-of-the-art business model contributing to the economic growth and perception of Bangladesh. A distinguished jury selected the winners and the Bangladeshi Planning Minister will be attending…
Read MoreDanish IT companies have made early inroads in Bangladesh, setting the scene for big growth potential.
Read MoreCross-channel expertise AdPeople Copenhagen gets top three placing in image analysis Bureaubiz – the Danish ad and media agency journal – has published their results of this years’ image analysis. Now in its fourth year, the survey is the largest conducted in Denmark. The results are based on the responses of 384 marketing executives across…
Read MoreAdPeople Worldwide wins Reklame for Alvor 2011 AdPeople Worldwide has won the 2011 Reklame for Alvor Award with a campaign for Livslinien, a suicide helpline for men. Reklame for Alvor is one of Denmark’s most prestigious annual advertising awards, involving the country’s best communication agencies and is normally for a charitable cause with the agency,…
Read MoreA Strategic Alliance with Global Perspective The Danish paint goods company Flügger is getting ready to be proactive about its brand. But in Flügger’s world, this means some moves that break with its own past practice, as well as with trends seen many other places. The company has decided to outsource the advertising part of…
Read MoreCSR that makes a real impact In April 2011, we completed construction of a school for underprivileged kids in the slums of Dhaka, Bangladesh. These children are living in extreme conditions, with little to no chance for any kind of education. The schools we provide give them a chance to break the cycle of poverty…
Read MoreAds Around the Clock From AdPeople’s location on the 5th, 6th and 7th floors of a stadium tower, you can see straight into the Danish national football team’s home field. On the other side, there’s a floor-to-ceiling view overlooking a huge green park. In the offices and hallways you hear mostly English. It’s the corporate…
Read MoreIUM is the best-run media agency, while AdPeople is the strongest ad agency. A relatively unknown name rose to the top as the best-run agency in Denmark among all agency types. This was one of the key findings from the annual agency report conducted by Bureaubiz, who analysed 166 agencies with a total gross of…
Read MoreAdPeople makes the largest leap – up from 8th place to 4th. Despite a miserable 2009, Creuna retains its position as Denmark’s largest agency – when evaluated independently of agency type. But there’s a new agency in second place, according to the annual report from Bureaubiz, published today. Recommended (NP3 Communications Group) has moved up…
Read MoreShows best operating profit margins for the last three years Bureaubiz – the Danish ad and media agency journal – published a new report this year that ranks agency performance based on financial results. The report is based on a range of key financial figures for 142 agencies. In the “Major League” category (larger agencies…
Read MoreAdPeople is currently undergoing an organizational adjustment that involves recruiting a head of the Danish office. The name of the new director was publicized at the office this morning, and AdPeople’s COO, Emre Gürsoy, confirms that it is Huset Markedsføring’s (The Danish Marketing Association’s) current CEO Thomas Ladefoged. But he’s taking on a much broader job…
Read MoreThe Danish Marketing Association’s CEO adds to a strong leadership yeam Thomas Ladefoged, CEO of Huset Markedsføring (The Danish Marketing Association), is moving into Parken no later than 31 July this year as AdPeople’s new CEO in Denmark. And currently Huset Markedsføring’s board is discussing how to handle the situation, including considering hiring a new director…
Read MoreAdPeople moves to national stadium At the end of August, AdPeople is moving from PeopleGroup on Vester Farimagsgade to one of the towers in Parken – the home of the Copenhagen Football Club (FCK) and the Danish national stadium. “We have endured a lack of space for a long time and would also like to…
Read MoreUnease About the Dell Budget? Two events are creating ripples in U.S. computer giant Dell’s ad agency network, in which Danish AdPeople plays an important role. One is that Dell’s senior global marketing manager, Erin Mulligan Nelson, is leaving the company for another job after just 20 months. The second is that Dell has launched…
Read More269 Advertisers Rank 53 Danish Ad Agency Brands. In the annual MyImage analysis – a measure of image among Danish ad agencies prepared by MyReserach in cooperation with Bureaubiz and The Danish Advertisers Association – Wibroe, Duckert & Partners is clearly positioned at the top. Just like last year. In fact, there were several repeat…
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