The client - Copenhagen Airport - Scandinavia’s main airport
Copenhagen airport (CPH) is the transfer hub for air traffic between Scandinavian national and regional airports, Baltic States and the rest of the world. There are about 22,000 employees providing the services that have made CPH one of the highest ranking airports in the world.
The challenge - maintaining a high profile
With increased competition from other major international airports, CPH realized that to maintain its high profile status among passengers and airlines, a new, consistent brand platform was required; a platform that was as emotional as it was rational in its motivational power.
The solution - flying begins on the ground
To achieve CPH’s future goals we needed more people to fly via CPH more often. By creating a passionate manifesto empowering every member of CPH, from security guards to flight controllers, we created an environment in which the common goal was to make flying CPH more attractive both to passengers and partners.
To launch the project we created a broadsheet manifesto based on a single idea that united all the various facets of the airport’s business areas under one common banner: Fly CPH.
